Not only does Layar provide information for tourists and visitors to any city or region. Also QR codes can provide much more, relevant and up to date information.
Because it can all be maintained from one single source (via VISAR) new or additional information can be added in an instant.
In a time where consumers are getting more and more in control Layar and QR are perfect way's to offer information. They do not need to go to a central place to pick up a device, a brochure or anything. They are in control of the "When", you as a contentowner are in control of "What"..

The Rotterdam bureau for the promotion of culture and art decided that visitor to their great city should we able to inform them, real time, on what was happening around them.
So we connected our CMS, VISAR to their database and are now able to present visitors with this real time information.
Not only is it possible to determine what kind of culture / art you're interested in. You can off course find your way there but even buy a ticket directly at the venue!